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EOA Seattle Marketing Workshop
21 October 2021 08:30 AM - 03:00 PM ((GMT-08:00) Pacific Time (US & Canada))
Venue: Virtual Zoom
Location: https://us02web.zoom.us/j/87194719055?pwd=dnMwMzE3MUhXVWFnRUtXN1N3OG9CQT09&from=addon
Hosted By: Ellen Peterson
Type of Event: Learning
Event Contact: Ellen Peterson
Member: $200.00
Guest: No price
Description
Date: October 21st, 2021
Time: 8:30 am - 3:00 pm
Who: EOA Members, EO Members & Guests
*$75 for EOA Members outside of Seattle. $200 for EO Members & Guests.
Zoom Link: https://us02web.zoom.us/j/87194719055?pwd=dnMwMzE3MUhXVWFnRUtXN1N3OG9CQT09&from=addon
Description:
You have tried to grow your marketing muscle. You may have hired a consultant, a marketing shop, or your nephew. Or maybe you tried cold calling or running some marketing apps. Yet, you always end up spending a fortune and not getting a return on your investment.
So what can you do? You don’t have Starbucks or Lexus kind of money to spend on big advertising or marketing agencies. And even if you did, those agencies are expensive, slow, and rarely deliver. They’re motivated by selling scope, not solutions. They are quick to spend your money on months of discovery just to lock you into expensive retainers that then require tons of paid media to get any traction.
Small business owners and start-ups like you need to move fast and make things happen. Every minute and dollar invested must grow the business. More than a perfect product, you know you need compelling and effective marketing and advertising to sell. Yet, marketing agencies are expensive, slow, and ineffective in creating value. Learn how to apply a new marketing model for growing your business with affordable technology and scalable frameworks that empower you and your team to grow. Then when it’s time to scale your marketing efforts you can engage a marketing company with confidence, and the know-how to lead THEM ...
Jason Scott
Founder of 120VC, the change delivery consultancy that gets sh*t done.
From the start of his career spent jumping out of helicopters as a Rescue Swimmer in the United States Navy, J. Scott has a long history of leadership, servanthood, and bearing witness to the transformative power of getting sh*t done. Since starting 120VC he's personally overseen the global transformational efforts within organizations such as DirecTV, Trader Joe's, Blizzard Entertainment, Sony Pictures, Mattel, and others. His team's unique, irreverent approach to change has generated breakthrough results and created meaningful jobs. In addition to being a successful entrepreneur, J. Scott is a devoted husband and father and author of "It's Never Just Business: It's About People," and "The Irreverent Guide to Project Management," both available on Amazon.com.
Andrew McGuire
Founder and Brand Architect for Brick and Matter Co (BAMCO)
Chief Experience Officer of 120VC
Andrew McGuire is Cannes Lion Award-winning creative director turned brand architect as a builder of brands, products, and content that connect with people. For the past 20 years, Andrew has challenged traditional ways of thinking as a leader in the convergence of digital, advertising, and content. He has worked with major brands across multiple categories, including Starbucks, Chipotle, Frontier Airlines, Duracell, Blue Moon, Crispin Cider Co, Peroni, Naked Juice, Einstein Bros Bagels, IZZE, Lexus, Belkin, The Ritz-Carlton, Flexjet, Häagen-Dazs, DISH, and Discovery Networks, along with numerous start-ups and non-profits. Today, he is the founder of BAMCO brand accelerator and CXO of 120VC change consultancy on a mission to empower a new generation of people-centric brands.
With tremendous help from Seattle’s very own EO marketing experts