Small business owners and start-ups like you need to move fast and make things happen. Every minute and dollar invested must grow the business. More than a perfect product, you know you need compelling and effective marketing and advertising to sell. Yet, marketing agencies are expensive, slow, and ineffective in creating value, and social network advertising is not within range yet. Learn how to apply a new marketing model for growing your business with affordable technology and scalable frameworks that empower you and your team to grow.
When: Thursday, April 21, 2022
Time: 8:30am - 4:00pm
Location: Virtual
Who: EOA members, EO Members, Guests
Cost:
$75 for EOA members outside of Seattle
$200 for EO members & guests.
EOA Seattle members get 1 free guest.
WHY YOU SHOULD ATTEND:
Marketing, like outstanding leadership, is about helping people see the possibilities and then inspiring them to take action. It doesn't matter how good your product is or how well you execute if people don't know you exist and how you make their lives better.
WHO THIS IS FOR:
This workshop is for start-up and small business leaders who need actionable and scalable ways to market and grow their business without relying on paid search/social or hiring expensive marketing agencies.
WORKSHOP OUTCOMES:
Find your path.[1] It’s time to get real. The fluffy story you tell about why customers buy your stuff is probably BS, and is probably getting in your way. Define the real-real problem and solution you offer. And learn what MATTERS to people that actually buy your stuff so you can attract other customers.
Find your people.[2] Building an audience takes time and can be expensive. Don’t pay for an audience, get in front of someone else’s followers for free or get paid! Your people are already subscribing to someone else’s channels. Identify where they go, understand what triggers them to shop, and hijack the stage. Go Gorilla style!
Be the guide.[3] It’s not about you. Your customer is the hero, you are the guide. Develop a plan and story that introduces you as the expert. Get followers. Define an offering that immediately provides your audience with something of value and they will follow you. Define your approach to legally and effectively capture qualified leads beginning a journey resulting in new customers.
Lead them on a journey.[4] Engage your customer on a journey. Outline ads, emails, social media, and website, that lead the way. Learn how to map, create, and automate touch points that help your customer grow, so your business can grow.
The never-ending story.[5] Buying your product or service is just the beginning. The customer journey should be endless. We’ll show you how to maximize your marketing ROI and by generating a strategy for creating lifetime customer value. Get actionable re-target, up-sell, and influencer strategies so you don’t have to constantly reinvent the wheel and always be chasing new customers.
COVID Policy:
Proof of Vaccination or Negative Test Results - The Bellevue Residence Inn requires proof of Vaccination or Negative Test Results. The staff at the venue will be mandating this! Please have this with you.
Mask Mandate- EO Seattle will continue to follow the State of Washington and King County guidelines. Our Venue, Bellevue Residence Inn “a mask be worn at all times when not eating or drinking".